The organic reach on Facebook pages is getting smaller; that’s a fact. According to a survey, pages with more than 50,000 likes had an average reach of 9.62% and more than 1 million of only 2.27%.
Have you ever wondered what the number is for those smaller companies with around 10,000 likes or not? It is extremely low.
Each year, there are more changes in the social network. But don’t be discouraged. Here we give you 10 organic ways to get the spotlight to your Facebook.
1. Use Reactions
Did you know “Like is a thing of the past, the new fashion is the reactions” that posts with more responses will have a GREATER weight than those that only have “likes”? To increase the relevance of what is displayed in the users’ Feed. So, use and abuse them. One idea is to create publications with questions that can be answered with reactions.
Be active on your Facebook page (if you have). If you want to know about the myths about Facebook page then you can read our blog.
2. Produce And Publish Videos
The number of videos in the Facebook feed grew by 360% and did not stop there. It is estimated that by 2021, 82% of internet traffic will be video. A BuzzSumo study also found that videos generate twice as much engagement compared to other Facebook publishing formats.
Tip: upload directly to the social network, videos uploaded to Facebook have, on average, a 110% more engagement rate and 478% more sharing than YouTube links.
3. Do Live Streams
Facebook is also looking to boost their lives. For this reason, it modified the algorithm to rank, even more, those who use them. The social network reported that “people spend, on average, 3x more time watching a Facebook video live than an ordinary video” and “people also comment 10 times more on lives than on normal videos”.
4. Ask For My Opinion
People love to give their idea about everything. But sometimes, your publications don’t offer a chance for them to say anything. Asking questions helps motivate the audience to share their thoughts.
5. Test New Formats
One way to constantly seek engagement is to try new content. A while ago, images were the best type of content, and now videos are taking the lead. That’s why it’s so important to experiment to analyze what works for you.
Innovating, in this sense, is also good to avoid falling into the habit of always posting the same thing.
6. Respond To Comments
It may seem obvious, but for many brands, it is not. If you want your followers to get involved with your Facebook posts, always respond to all comments.
This makes the audience motivated to come back and comment more often. What if your posts don’t generate comments? Create openings for interaction.
7. Create A Group Or Post To Facebook Groups
Communities have been successful since remote Orkut times. On Facebook, they can also help in your strategy. After all, they are formed from interests around a certain subject. If you post content there that makes sense to that audience, they can migrate to your page to check out more.
8. Create Chains
News from friends and family is much more likely to appear than that of a company, even though the shared content is the same in Facebook’s algorithm.
Tip: motivate your employees, friends, colleagues, family members to share the publications, or even create paths for that engagement: write content with triggers so that people remember someone or better: mark someone.
9. Make Posts Of Opportunity
When people are online, they expect to see posts that reflect what is happening at that moment. Stay up to date on stories, events, or what your audience is interested in.
If your timeline is talking about a topic, why are you going to run away from it? But remember: it has to make sense for your brand, create a hook with your niche, and, most importantly: have timing.
10. Offer Valuable Content
People will not share and give credit for free to your brand. Think about it: why would she share a post with a product of yours on sale, for example? What’s more, the factor that most irritates people on social media is a brand publishing many promotions:
And “for free” does not mean that you will pay your audience to promote you. It means that you must deliver something in return. It can be content that makes her have a good laugh, that inspires, identifies with, or, at best, that teaches something, adding value. The more sharing of this content, the better.
Starting to publicize a page from scratch on Facebook can even seem daunting. But you have no reason to despair.
Because this is a great opportunity to start on the right foot, with these 10 ways we gave you, you can turn your page into the best version of itself to generate the best user experience.