Many exciting changes are happening in the online space, and social media platforms are at the forefront of development. There are many new features that help people interact better with their audiences. Many marketers are going to social media platforms to push their brands and products. Industry experts estimate that up to 3.3 billion users are active on social media platforms. It is, therefore, essential that the savvy marketer takes note of the trends dominating the scene below.
Use of live video content
Your marketing strategy would not be complete without taking into consideration the use of live video content. It is a fantastic way to provide tutorials and better product information. Facebook Live is very popular, and the number of broadcasts has surpassed the 3.5 billion mark since its introduction in 2016. Marketers have to ensure that whatever content they generate is trustworthy and relevant to the audiences.
Messaging apps and chatbots
The use of messaging apps has continued to experience an upward trajectory with regards to growth. It allows for better customer service and is an excellent platform to share content. Chatbots will enable a brand to give a personalized experience to the customers through the use of automation. Customers get instant responses to any queries while feeling that they are interacting with a real person.
Ephemeral content is one of the biggest marketing trends in the recent past. Platforms such as Snapchat, Facebook, and Instagram are taking advantage of this trend to make the experience on the platforms better. Even though the content is only available for a short time, the audiences seem to really enjoy engaging with them. Such content works well, especially with millennials who spend a lot of time on their social media platforms. With proper scheduling, any marketer can increase brand awareness and passing of information to their target audiences. You must, however, ensure that the content is engaging and tells a story. It will help your viewers connect better with whatever it is you are trying to communicate.
Anyone who is in business knows how essential customer reviews are. A good review can elevate your business to the next level while a bad one has the potential to damage your business irreparably. And now, more and more companies are paying attention to Facebook reviews. The audiences have direct access to reviews and can use them to rate the kind of service or product you have. It will have a huge effect on whether or not people purchase your products or services. To get a useful review, you must engage with the customers and address any concerns they may have promptly.
Live streaming is not a new concept, and companies are now starting to realize its true potential. You get to share exclusive content and build brand excitement amongst your followers. You engage with your followers when they come or ask questions. With live streaming, you communicate with the audiences in real-time, thus allowing you to make relevant changes in a timely manner.
Statistics around mobile usage is staggering. There are currently over 5 million mobile users worldwide. Most people will also use their mobile phones to shop, look for information, and access their social media accounts. No company or business can afford not to be on the mobile platform, and you must ensure that your marketing strategy takes advantage of what it has to offer.
There are very many exciting trends on social media platforms. Any marketer who knows their role needs to be mindful of that fact and take advantage of what it has to offer. It will help you stay ahead of your competitors while giving you fantastic access to a broad audience base.