Instagram is now 10 years old and it is introducing new features at a much faster pace than anticipated. Just recently, it had a layout change. This shook up how we consume and use the content presented. New changes are already scheduled so if you want to stay ahead of them and use Instagram in the best possible way in 2021, here are some very hot Instagram tips every account owner should know.
Create Instagram Reels
The layout is different and you can access the Reels feed from the profile. This is because the network prioritizes video content. And you need to use Reels in 2021. This will help you to grow your engagement much faster.
Remember that Instagram is encouraging mass Reels adoption. This means it is a very good idea to take advantage of the opportunity. The process of creating an Instagram Reel can be a little daunting at first but once you get the hang of it, use it to grow your engagement.
Extra Note: Instagram Reels work particularly well if you are an influencer.
Use Instagram Shopping
If you have a business selling products or services, you should set up Instagram shopping in 2021. This is also a feature that is prioritized by Instagram.
Although The network was shoppable ever since 2018, now there is a Shopping shortcut placed in the interface’s main tab. This can help brands sell more.
Obviously, you cannot expect to just set up shopping on your Instagram account and make sales. Make sure you use this feature together with a complex content marketing strategy. At the end of the day, we are talking about a social network so you need to first engage your followers and then try to make a sale.
The Instagram Story Highlights feature can actually be set up as your own mini-website. Update them since they can be very effective in 2021. But, you need to take the time needed to create great-looking highlights.
Highlights need to be organized strategically. This helps tell a brand store, share testimonials, reviews, and share information about how people can work with you or buy from you. All of this will accelerate how much followers trust you.
Make sure you consider the order in which you arrange Highlights. Think about this as a journey for your followers who are interested in learning more about you. Start with your story and then move on to services and products. After this, showcase testimonials and tell people how they can buy. If you have press appearances, list them last.
Take Advantage Of Direct Messages
DMs on Instagram can be very effective when it comes to building relationships and even warming up some leads. Also, many Instagram users rarely use the direct message option.
Make sure that you always use your DMs in a completely natural way. Do not spam people because they do not like that. A very good way to do this is to use Instagram Story stickers.
After you start using DMs, you need to track handles and conversations. This is necessary to nurture relationships. If you do it right, you can transform your followers into customers. A tracker system can be utilized. Dubsado and Hubspot have useful CRM systems. If you do not want to pay or cannot afford it, a spreadsheet is more than enough.
Just keep conversation notes. What is particularly important is to note down the last time you corresponded. While the DM inbox is not at all user-friendly and you cannot keep it easily organized, with the use of a spreadsheet, you can easily do it.