There is no denying that SEO in 2021 will be heavily influenced by voice searches. This is driven by mobile devices with voice search capabilities and smart devices present in homes. As we see a growing number of people that use voice search, SEO has to adapt and change. This is why we have to say that if you do not survive the voice search SEO evolution in 2021, your sites will suffer.
Fortunately, there are many things you can do. Preparing for the 2021 voice search SEO revolution is all about adapting to how people use the technology. This is why you should be aware of the following important tips.
Always Consider User Intent When Optimizing
You have to invest in content marketing as a business but you cannot do it blind. One of the main factors to consider as content is created is user intent. This is exactly what you have to prepare for when optimizing for voice searches.
Google and Amazon are pioneering the technology needed to predict user intent. For instance, if you first look for something like “where was Sharon Stone born” with a voice command, you will get a response. If you then ask “how old is she”, the search engine will know that you talk about Sharon Stone. This is important for SEO because it emphasizes how the old keywords used are no longer that relevant.
Voice search SEO is all about incorporating the keywords and phrases that your target audience use. Also, it needs to include an understanding of user intent.
Know What Devices You Target
In the US alone, there are around 76 million smart speaker owners over the age of 12. Then, we also have the hundreds of millions of smartphone users. Add some millions for tablet users and there are many other mobile devices that can include voice search technology.
At the same time, the search results offered by different devices will offer different results. As a simple example, when you perform the same search with an Android smartphone and with Google Home Mini, you do not get the same results in 99.9% of the time. This is because of the technology used by voice search devices. As a result, you need to know what devices you want to prioritize for.
Prioritize Optimization For Question Keywords
This is the most obvious difference between using voice search to look for something and typing the query in the search engine. With voice search tools, you tend to be more conversational. You ask a question in most cases, like “where can I find burgers near me?”
While questions starting with “who” and “why” are not that common, those starting with “how” and “where” are by far options you need to consider.
In 2021, your SEO strategy needs to be adjusted so it takes into account the way in which people use voice search technology. The most obvious way in which you can do this is to create a good FAQ page that features questions and answers of high importance for your customers.
Offer Short Answers
Last but not least, people browsing websites right now mostly want to get quick answers. While it is clear that you need to also optimize for those looking for in-depth content, you should increase how much you work on offering the short answers people look for when they are on the move.
The average response when you use voice searches is around 29 words long, according to a Backlinko study. Also, most answers offered by Google come from the first 3 results for the queries.
The key takeaway is that in 2021, you need to focus on brevity. You need to provide answers as concise as possible. This is, most likely, the biggest difference in how you will optimize in 2021 as opposed to past years.