Like other social media channels, Snapchat is no longer a tool for sharing lovely photos and experiences among friends. The most effective brands out there are now using Snapchat to generate leads for their business or websites, especially if their target market includes pre-teens, teenagers, and young adults. 51% of Generation Z visits Snapchat about 11 times every day, and each of these is a unique opportunity for you to show them what your business has to offer. Use these tips to make the most of this social media channel:
Open Up And Promote Your Snapchat Account
If you have a robust following on other channels, use these to promote your Snapchat. This approach will be way less stressful and will provide better results compared to hoping that Snapchat users will find you. No one will know that you are on Snapchat unless you tell them, so tell them! Use Instagram, your YouTube videos, Facebook, Twitter, and Mailing list.
Use The Story Option
One of the best ways to keep your followers on Snapchat engaged is to upload to your story. Anything you post here vanishes after 24 hours, which should help you keep fresh content coming and your brand on your audience’s minds. To avoid overwhelming them, post about three times a day to your story with 4-5 hours between each upload.
What To Post On Snapchat
Having to do a mainstream post and stories can have you running out of ideas in no time. However, you can post discounts, promo codes, and sales and have your followers paying attention and actually making use of what you post. In addition to boosting your brand recognition, you may boost daily sales and increase conversions. You can also promote a new product and keep followers updated on when they can find it in stores. Your customers will not know that you have released a new product, so you should use Snapchat to build anticipation and chatter about it.
Social Media Influencers
Like Instagram, Snapchat is a great ground to work with influencers to boost sales and brand recognition. Allowing an influencer with a significant following on Snapchat to take over one’s account has worked for many companies looking to increase their exposure dramatically. Find an influencer that is directly related to your area and create a beneficial relationship.
Exclusive Access
People today love brands that take them backstage so they can see how their favorite products are created. You can also go all out and show them how you built your business from scratch. Offer this kind of information on an exclusive basis to Snapchat followers. This content will help viewers identify better with your brand and find it more authentic.
Conclusion
Snapchat can be quite confusing at first, especially if you have never used it before. However, it remains a versatile and fun platform for you to engage positively with both potential and existing clients. With the tips above, you should be able to make some significant progress.
