Promoting your products or services on Facebook is undoubtedly one of the best ways to acquire users and get website traffic, and it is quite easy to do it. There are several myths and misconceptions regarding the Facebook page, so here we are going to clear all the doubts.
Myth 1: “Having a page on Facebook will give me immediate visibility, and people will quickly find me there and on Google”
Having a page on Facebook will not cause people to put the word “kitchens” in their search engine, for example, finding your fan page. And much less, it will have any relationship with the Google search engine.
That is, not because you have a page on Facebook will appear in Google in the first places (unless people write the exact name of your company on both sites, or type the URL of your page, which is known as direct search).
Also, that has no relation either with the number of likes on the page. Also, you would not have a personalized URL to make searching easier and to develop your brand.
Take a look at the Facebook search engine. You will notice that when you put any word, you will get the first 7 results of profiles and related pages that you can follow or not, or your group pages, or pages that some of your contacts follow and that have very different fan numbers.
Conclusion: Facebook is not Google, it does not share information with Google, and it does not help you to position yourself in the first place.
Myth 2: “Facebook is free”
There are very few genuinely glamorous brands that can attract fans to their Facebook page on their own. Perhaps luxury brands, or trendy clothing stores, etc. But the usual thing is to have to invest in advertising on Facebook to attract fans to your page.
There are straightforward things we can do for free to attract fans to our Facebook page. For example, putting a Facebook plug-in from the website or in a newsletter. This makes fans grow by taking advantage of the traffic we already have for free.
Myth 3: “Advertising on Facebook is cheaper than on Google”
Well, here we would say that it all depends on what we are advertising. For now, and in general, Facebook’s clickthrough is indeed much cheaper than Google’s. Also, Facebook has 2 advantages concerning Google, and that is that we can segment the public we are targeting much more.
The other great advantage (for individual businesses whose product is very visual) is that we can add a photo to our ad, which can attract more attention.
But let’s face it: most of the advertising done on Facebook is to gain fans for your Facebook page. It is not for them to buy from you directly. People who see your ad on Facebook are not looking for your product, but they see your advertisement, they like it, click, and maybe they become fans of your page, but “they don’t buy from you,” they will in the future.
However, Google has a much more significant advantage over Facebook, and that is that your ad is published when a person is looking for something that has to do with your product, and that will presumably buy it. Although the clickthrough is cheaper on Facebook, Google advertising can bring us many more immediate purchases and therefore be much more profitable.
Myth 4: “All brands need their Facebook page”
We do not think so honestly. Before creating your Facebook page, you have to ask yourself several questions:
– Why would someone want to become a fan of my page?
– What do I want to achieve with my page? Does the level of investment justify it?
– Do I have a budget to invest in attracting fans?
– Who is going to take care of it? Do I have someone prepared enough to give them content? Do I have someone who knows how to respond calmly, courteously, and firmly to criticism, insults, etc.? Sometimes it’s much better not to be.
Myth 5: “Digital marketing experts know how to manage fan pages much better”
We honestly think there are no experts on this topic, and we are all babies. The page that is maybe older is 2 or 3, so we are all starting.
Of course, there are more expert people than others. They are the digital natives – Very young people who may not have marketing experience but know that to attract a lot of people to your fan page, it is necessary to create original content.
In any case, these cannot be delegated to the page’s 100% administration because they lack maturity, correctness in writing, and knowledge of the business. The best thing is to train someone from our company, who has a passion for social networks, who knows our business, who has the maturity and, above all, lots of common sense.
Myth 6: “Facebook is just another marketing channel”
This is false. Some brands simply transfer their offers on other channels to their Facebook page. They are missing the great advantage of the medium, and it is a channel where what works best is a dialogue in both directions. It is very different from traditional marketing, where the unidirectional discourse of the brand towards the target audience predominated.