Social Media Today highlighted a Talkwalker study that taught us that 78% of consumers now want help from the brands to make day-to-day life simpler. This means that marketing campaigns that use nostalgia, memes, socially conscious language, and conversation will become a standout success.
2021 means marketers need to think out-of-the-box. This is why we should keep a close eye on alternative social media networks, not just on Facebook, Twitter, and Instagram. The most important ones are the following.
There is no denying that 2020 was the year of TikTok. The only thing that has the possibility of stopping the network’s growth is an unlikely ban. After Vine died, TikTok merged with Musical.ly, leading to a huge user base. Now, all specialists think that 2021 will only see growth for the social media network.
TikTok features 800 million users. And 40% of them are between 16 and 24 years old. Marketers can use to-the-point content and make it entertaining. Also, numerous influencers exist and can be used to deliver a message across.
During April 2020, we saw Twitch delivering 1.5 billion hours of views, which was 50% more than the previous month. The livestream gaming social network also evolved a lot last year as general and entertainment categories grew.
What is important for marketers is that most Twitch users are male, usually younger and millennials. Since Covid-19 ignited the entire gaming industry, the network is a good fit, with numerous trustworthy and effective influencers to choose from.
Goodreads is not new but it is experiencing more and more popularity. This started in 2020 as a result of the lockdowns that appeared all around the world. The niche platform enjoys really high audience loyalty. Users can read book reviews, rate books, and receive recommendations based on personal reading history. If you want to reach book readers, Goodreads is definitely something to consider in 2021.
Content marketers can easily advertise eBooks in several niches, and they can be offered for free to reach a large potential audience.
This social network is very interesting and constantly gains popularity. The best way to describe it is as being Reddit, but instead of upvotes, cryptocurrency is used. Right now there are over 1.2 million users, with the user base being made out mostly of males between 25 and 34. Also, the Steem cryptocurrency has a rather large market cap that reached $55 billion, so there is no slowing down the Steemit network.
On Vero, users share media and different types of content with followers, acquaintances, close friends, and friends. While this is an ad-free social platform, organic marketing can be very effective. There is no algorithm used so you do not have to worry about it. Your content can be promoted much more directly. Millennials and kids make up the largest part of the network and Vero can definitely help you to amplify real engagement and organic conversations with your target audience in 2021.
While Caffeine’s popularity is much lower than that of Twitch, this livestream network enjoys 1 million web visitors per month. It is perfect for reaching gamers and the broadcast system used features 900 PC games. There is also a growing user base of people streaming entertainment performances and music. There are definitely fewer marketing opportunities available when comparing with Twitch, but we need to keep an eye on Caffeine as it is constantly growing.