Regardless of what social media channel you use, it is really important to have a good engagement level. What this is varies a lot from one industry to the next and from one business to another. However, there are always some ways in which you can increase social media channel engagement.
While we can easily highlight many different tips that would help you increase engagement, let us simply focus on those that are the most effective at the moment. You might already use some of them but not enough.
Post Very Valuable Content
When you create a content marketing strategy for your business, you want to offer content that is very valuable to your audience. This is the foundation of any type of promotion, including how you use social media channels.
For some businesses, content that is worth engaging with is video. For others, it might be an image that would encourage viewers to tag friends.
Always choose content that is going to receive a very positive reaction. Practically, you need to post something that drives emotional responses.
Respond To Every Single Comment
Obviously, this does not mean you should respond to very short, meaningless comments. What it means is that you have to respond to every single one of the comments that can increase engagement. Simply put, you have to become social if you want to increase your social media engagement.
Followers will leave you negative and positive messages. It is mandatory that you respond to them so that you can show appreciation and a willingness to resolve problems.
Encourage Your Readers To Like, Share, And Comment
It is a very good idea to add a CTA (call to action) to the posts you create. Why not ask people to share, comment, and like your posts? Remember that most people are much more likely to share when you directly ask them to do so.
Run Giveaways And Contests
One of the easiest ways to increase engagement on social media channels is to give people something for free. Giveaways and contests are highly effective.
As an example, you can ask a part of your audience to take specific actions, like visiting a web page for future retargeting. Just make sure that you give away something of real value so that participation would be naturally encouraged.
Add Visuals To Every Post
Buffer showed us that tweets with images are retweet 150% more than those without them. This is because of the fact that images capture much more attention than text as visitors scroll through newsfeeds. This is true for practically all social media channels out there.
Besides images, you can also use video content to better highlight the points you try to make.
Quora is nowadays a huge part of social media marketing for numerous businesses because of the fact it satisfies the natural thirst for knowledge that people have. You can use a similar approach on other social media channels.
Questions are great at engaging with fans. You should try to use relevant and fun questions so that you encourage comments. For instance, a very simple example is to share an image with two pairs of shoes and to then ask followers which one they prefer. Such an approach can actually help you to incorporate products in social media posts without alienating the audience.
Carefully Optimize Headlines
Headlines always need to be compelling and 100% honest. It does not matter what your goal is. Sometimes, you want to drive traffic to a product page or a blog post while in other situations you want to gather information that you could use in the future to create better services or products. In all cases, the most important part of the post is the headline, since this is what convinces people to read.
Out of all the things mentioned above, the fact that you have to share really important content is the most important. Learn all that you can about the target audience so that you could see what they need and want. This will help you to choose what to share so that your engagement would go up.
For some businesses, it is video content that works best. For others, it is questions. Experiment and test different post types for the best possible results.