The social media giant is actively promoting Facebook Marketplace right now as it tries to enter the local selling and buying market. Users can practically sell anything to any person that is located in a radius of 100 miles.
While Facebook Marketplace is quite similar to the Craigslist system, being successful in selling items is different. You need to take a different approach or you will not be successful. Just as with any social media network campaign out there, you have to stand out. Do this with the following actionable tips.
Take Really Good Photographs
When you join Facebook Marketplace, you quickly notice a huge stream of photographs. This is why the one that you add has to be really eye-catching. At the very least, it needs to be in focus and well-lit. Take very good photographs to increase chances of selling. Some tips to help you include:
- Remove background clutter.
- Use natural lighting whenever possible.
- Make sure the primary shot includes the entire item. Extra shots are for the details.
- Add the maximum number of photographs and make sure you use different angles.
- Do not use stock photography.
List A Higher Price And Get Ready To Negotiate
This is one of the trickiest parts of the process. The goal is to price the items higher so that you have room to negotiate while not alienating anyone with prices that are just too high. Check out Ebay to get an estimate of how much items like yours cost. You can thus see how much people are willing to pay. Price the items you want to sell at a higher end and be prepared to negotiate.
Separately List Every Single Item
Many users are tempted and they combine everything in a single listing. This is done in order to save some time but in reality, you lose out on a lot of money. Also, in a bundle, you cannot properly present everything that you offer.
Remember that all listings are linked to the Facebook account. All you have to do is to mention the fact that you are having a sale or you have many items that you want to sell. The potential buyers can then look through all listings.
Prepare The Profile
With the Facebook Marketplace, everything you list is connected with the Facebook profile. That is why it is so credible. People see your photograph and they know your name. Just as with social media being so important to the brand, your profile is thus important for the sale.
Your profile should be public and look as trustworthy as possible. Always use a photograph of you as the profile picture. Take the same due diligence with it as you do with the product photo. If possible, you can also perform a privacy check with Facebook.
Making The Sale
You will connect with the interested buyer through Facebook Messenger. This is where you need to work out all details. Remember that there is no protection offered by the network to the buyer or the seller. Before an exchange happens, make sure that both of you agree with what will be sold and the buying conditions.