No matter how much you spend on your website to expand its reach, organic traffic will be more beneficial. Improving the website’s organic traffic is always a matter of concern for every website owner on a budget. And, for any business to survive on the internet, organic traffic is a must.
Pay-per-click ads aren’t economical enough for a new website, and you must make your SEO strategies. Some widely used and proven ways to increase organic traffic are:
Relevant And Target Content Posting
Google calculates your site ranking on its search result page based on two things, keywords, and relevance. To increase the relevance of your website’s content, you must focus your audience more than the content. You should know your target audience and make content that interests them. Once you start posting relevant content, you will get regular organic traffic.
Content also plays a very important in gaining backlinks. A strong audience-based strategy will gradually increase your brand authority and will establish your website among the audience. This will gradually increase your rank in Google’s SERP.
Updating your content works like a charm. You must analyze the market and then make some necessary yet significant changes like keywords, length, title, etc. These changes will increase the significance of your articles and blogs.
If you are willing to know more about SEO trends you can check this blog out:
Get The Most Out Of Keywords
The keyword is like the magic wand to your website. If you know how to spin it like an expert, magic follows. When making SEO optimized content, keywords need your special attention. It would help if you found relevant and most searched keywords by using SEO tools such as MOZ to give you better insight. The key is to work on low competition keywords with high search volume. This filter gives you a shortlist of relevant keywords for your content.
Keyword optimization not only makes your content more relevant, but it also boosts your ranking of Google’s SERP. Using a longtail keyword that is specific to your product or service will enable more organic traffic. Finding keywords specific to your website or blog’s niche makes your page rank better for the long term. Using SEO tools for keyword analysis can be your key to a high volume of organic traffic.
Guest Blogging And Better Backlinks
Guest blogging is the best way to use another website’s popularity to grow your website organically. Guest blogging earns you authentic backlinks. Making backlinks increases your website’s brand authority and relevance. This exposes your content to a new audience, thus increasing the website’s traffic.
To write a genuine guest blog, you must; Write for websites with decent traffic and the one that follows your niche to reach the target audience. Promote the guest blog just like yours. These steps will give you high paying backlinks that are genuine for Google’s algorithm too.
You can blog for sites inviting guest blogs and earn genuine backlinks from large websites. The pro tip is: guest blogging isn’t only for SEO; you can make real contacts from trusted websites, which will increase your referral traffic. Quora is one of the best and most reputed websites for guest blogging. You can post useful content on Quora and use its broad reach to your benefit.
Social media platforms or community forums play a huge role in promoting content and increasing organic traffic. Some famous social media platforms to promote the content are; Facebook, Instagram, Twitter, LinkedIn, Reddit, etc.
Social media can be your first step to promote your content as it needs less time investment. Post in groups and pages that are famous among your target audience. Build your follower base and earn their trust. This will increase your organic traffic for the very long term. Forbes’s social media strategy is commendable and has made it one of the most trusted brands in the world.
You can also consider guest blogging sites like Quora to promote your website by answering the topic relevant to your target audience. But, the key is to keep your content intact and useful.
People often ignore one straightforward and impactful advice; consistency. If you are following all the steps to increase your traffic, you will gain views. But, these will be short term if you aren’t consistent with your work.
For example, writing only a few guest blogs won’t earn you backlinks; you should post regularly on various websites. If you’re promoting content on social media, you should post regularly to build trust and engage with followers. Being consistent not only increases your viewer’s trust but also brings a new audience to your website.
No doubt, there are numerous ways to increase your organic traffic, but only a few can be effective and viable for your website. You just need to work smart and be regular.