We cannot deny the immense impact social media has made in our lives during the past decade in the fields of communication, news gathering and even for business transactions. One aspect of social media is any online marketer will point out, is its raw and powerful impact on the aspects of product marketing which can have undeniable effects on the performance of any business.
As with any other methods, planning and execution are the most important aspects of any social media marketing strategy and these needs careful consideration depending on the type of your business. As Scott Cook mentioned, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” So we are listing down some tips that will surely help you to plan your moves to beat the competition.
It is not free
No matter what your ideas about social media marketing strategy is, it is best to know that it is not free. It requires constant planning and attention that involves considerable time and resource. An active presence in the social media space requires daily contribution of time which adds up to significant amounts at the end of the month. It is also important to observe and learn about using the platform for enhancing your particular needs. So when you are taking this aspect of your business seriously, you need to note that time is money and plan accordingly.
Pay attention to the customers
In some ways, the social media presence of any business is an extension of the customer service. With more and more customers focusing on social media, it is very important to listen what they are saying about your business. It has been recorded that around 71 percent of customers who had a positive experience with a business in social media, have recommended it to their peers. It is also one of the ways to gather information and record the exact needs of the customers which will help you to develop your services.
Social media is a platform where there is no fixed strategy to guarantee success. Every business has a unique prospect with a specific target range and competition and hence no single strategy will be sufficient for delivering results. In addition, social media is always evolving and your marketing plans need to stay in rhythm with this changing environment. So staying up to date and adopting the right tactics as needed is very essential in this context.
Learn to tell a story
There is hardly anything more attractive than a story well told. So to build up your brand image in the social media platform, you need to craft the right stories revolving around your brand to attract more viewer attention. Stories also bring the brand closer to the customers by setting up an emotional connection which the customer can relate to. A story also enhances the recall value of the brand and develop the brand identity. Here are a few pointers that can help you to develop the right stories.
- Stories need to be unique and based on a theme that the customer can relate to.
- Your brand need not to be the hero of the story but a resource for the hero to meet the goal. The hero should be someone the customers can identify with their experience.
- The story telling should be in a simple and sincere manner. Humour can be a key element if effectively used.
Timing is the key
It is not only important to develop the right kind of content that will connect with your audience but the timing of the delivery of any update is equally significant. The information shared should be useful and engaging without overloading the audience with updates. Too many updates can turn out to be boring and have a negative impact on customer engagement. You need to strike the right balance with the update timings to make sure that the customer remains interested in receiving the next one.
These are some simple but effective tips to help you plan out your strategy for social media marketing. So plan it out and be ready to grab the best opportunities.