Companies from all around the world now leverage social media but they do not fully exploit it when it comes to the company website. It is very easy to blend social media with a website to promote a brand and to increase the business’ online presence. You can easily do this with the following 5 methods.
Implement Quality Social Media Buttons
One of the easiest ways to implement social media channels in a website is to add links to profiles. This allows the visitor to quickly visit the favorite network, all while learning more about the company, share content, or even for customer support purposes.
It is a very good idea to always incorporate buttons that you customize. Do not just add the standard buttons for YouTube, Twitter, and Facebook. The best thing that you can do is to find a way to blend them in a seamless way. You do this by taking into account your website design and branding.
We recommend that you hire a developer that has experience with social media buttons. What is very important is to properly mix in the elements of the networks you add with your own design. Do this and people will be much more likely to click.
Embed The Twitter Feed
While most people just think about Facebook, Twitter can be incredibly effective for your social media marketing campaign. Unfortunately though, few businesses properly use this social network, especially when it comes to their site.
Remember the fact that when you have static content and it is rarely updated, visitors can easily end up thinking that the company is outdated. Add some life to a page with the integration of an embedded Twitter feed.
If the content on your site is often updated, as with a blog, this Twitter feed can be added to the sidebar. Regardless of what you choose, a very simple way to add the feed is to create a widget inside the social network. You will then receive an HTML code that can easily be added to any location you want.
Add Sharing Buttons
Whenever you run a business blog, it is very important that you add sharing buttons. This is essential because they allow your readers to share content by simply clicking one button. When sharing buttons do not exist, the visitor will not help you by sharing your articles.
There are many different options available when you want to add these buttons. Some that you have to consider are:
- Add to Any – Very good because of how many social networks are already supported.
- Share This – Easily choose button positioning and size.
- Add This – You can choose position, size, and style.
Create An Instagram Gallery
This is a tool that you can use for any company website when you want to share announcements and new products. Integrate a photo testimonial live feed and you will quickly see engagement increase. The feed can easily be customized but you have to be sure that it is appropriately added or it can occupy way too much of your pages.
For instance, a very effective way to use Instagram is to show a gallery with celebrities that were spotted using your services or products. This shows visitors that the business is popular, relevant, and well-liked. You instantly gain authority.
Let Users Log In With Their Facebook Account
One thing you might not know is that around 3 quarters of all people that use websites want to log in with the use of social networks. The easiest way to do this is to use Facebook. As a result, when your visitors can log in with their accounts, registration conversions become higher and user experience is improved. Facebook gives everyone access to Developer tools and there are official guides written about how this functionality can be added to a website.
