Facebook can only be seen as an indispensable network for the modern marketer. It simply offers numerous tools that can be utilized to grow brand awareness, increase sales, traffic and much more.
One of the tools that gain popularity at the moment is Live Streaming. 93.7% of businesses now use Facebook. They can all take advantage of Live Streaming, no matter what the goal is. However, this does not mean that you can simply go live without a plan and expect great results. Communication on social media is changing so you have to stay ahead of the curve. This is how you do it.
Advertise the stream in advance
It does not matter how many fans a Facebook page has. It is always a very bad idea to expect people to join the live stream without prior notice. In order for the Facebook live stream to be successful, it has to be advertised in advance.
The necessity is to sell the idea that something important will happen during the stream. People need a reason to watch. In modern times, streaming needs to be planned in advance and has to be hyped to promote it.
Carefully pick streaming times
Even if you hype the stream in advance and you do a great job, there is no guarantee that people will join. This is true even if you offer unique, high-quality content. You have to take it one step forward and make it as easy as possible for people to join. One way to do this is to carefully pick streaming times.
The stream should match peak traffic time statistics you see on Facebook Insights. The only situation in which this should not be done is when an emergency happens and it is mandatory that you go live due to real-world events.
Offer the best possible quality
Technology advances at a much faster pace than what many expected. Right now, people expect really high quality for everything that they watch on the internet, including streaming. You simply cannot start streaming from a regular smartphone and expect great results. In addition, a decent smartphone can easily capture video shot at 720p, which is very good for social media purposes.
When you plan your Facebook Live streaming session, make sure that you offer the best quality that you can afford. Add a microphone, be careful with lights and use appropriate cameras. While some technologies, like augmented reality, may be too expensive for you to implement, at least go for the basics to offer the best possible quality you can. Also, gradually upgrading the technology you use is mandatory if you plan to keep using video as a part of your social media marketing campaigns.
Use pre-recorded videos
Contrary to what many think, Facebook Live streaming does not necessarily have to be fully live. You can and are often recommended to stream video content that was pre-recorded. This offers the huge advantage of being able to edit the video so you end up with a clip that is perfect. The only thing that you have to worry about is the fact that you need to identify the pre-recorded content as such.
In order to live stream pre-recorded video, you need to use intermediary platforms. You upload the video to the cloud and then you can stream on Facebook.
Since we mentioned intermediary platforms, those that used them know that they allow users to stream on many different sites, all at the exact same time. This is very beneficial since it gives you the possibility to multistream, which means streaming on multiple platforms at the same time.
Streaming on various social networks allows you to engage different audiences. For instance, you can pair Facebook Live with YouTube streaming. This allows you to cover the largest video platform in the world and the largest social network at the same time. Obviously, the goal is to stream where your audience is most likely to see the video so choose the best networks based on that.