Do you run a Facebook business page? If so, you surely want to get more followers. This is a sign that people like your company and you can gain numerous benefits from a strong social media presence.
Out of all the social networks you could use right now, Facebook stands out as the strongest one. It is very difficult to find a large company that does not have a FB page. This is proof that such a page is absolutely mandatory when you run any business.
The problem is that there are countless myths about Facebook pages that exist right now. You need to stay away from them so if your goal is to increase followers, here are some very simple ways to do just that.
Use Facebook Ads
This is the simplest way to get new followers for any Facebook page. You can easily set up an ads campaign and focus on engagement or on actual new likes.
Keep in mind that most ads you create will most likely bring in more followers. While taking this into account, it is a very good idea that you do not take the general approach, which is buying ads just to get new likes. It is much more effective to run ads for extra sales since they will also increase followers.
Create Viral Content
This is much easier said than done but the truth is that when you create viral content, you can get so many followers in a very short period of time. You can try to do this in many different ways. Some businesses share funny videos, others focus on quotes, and many these days take advantage of memes.
The real problem is that it is very difficult to create content that will become viral. Some businesses try for years and never succeed. However, this does not mean that you should give up. Ask your customers what they like and try to offer exactly that.
Organize A Giveaway
When you want to increase Facebook likes, using giveaways is a very good idea. There are numerous tools that can be used to automate this process and it practically takes into account the fact that people always want things for free.
Always share your giveaway and even consider using ads to promote it. Just make sure that what you offer is something that people will actually want. Remember that the best way to give people something they will appreciate is to ask them. You will be surprised to see how many things people tell you when you genuinely like.
Use Facebook Live
Facebook and practically all social networks out there keep evolving. We are moving towards a much more connected world, one that takes full advantage of live streaming opportunities. Facebook now allows you to go live and share what you are doing with your audience. This is a wonderful way to show followers that you are human.
One thing that everyone should know is that people buy from people, not from businesses. They want to relate, which is not something that is possible when faced with corporate messages. Facebook Live allows you to easily show your human side.
Work With An Influencer
This is another really simple way to increase your followers on Facebook because of the fact that your brand is put in front of an audience that is already loyal.
An influencer is not necessarily a celebrity. For instance, niche pages can be very effective because of the fact that they are trusted. Start a campaign with such pages and you will quickly see numbers growing, all without you doing too much work.
The only thing to worry about is the fact that the partnership will not be successful because of misunderstandings. You can avoid this by signing a contract that will clearly highlight the responsibilities of both parties.
In conclusion, Facebook business pages can always get more followers, regardless of the niche they operate in. The methods that were presented above are very effective and can easily be used by any social media manager. However, you should not blindly trust them because what works for a page is not necessarily effective for another. Always test your strategies and you will find what works in your case.