Countless online businesses rely on effective PPC campaigns to generate profit and constant income. Unfortunately, although PPC marketing can be really effective, most business owners do not know what to do in order to run a campaign that brings profit. In fact, most people that blindly try to use pay per click end up losing money in the long run. This is why you need to do things as they should be done. The tips below help you to do just that.
Create plans that have milestones and goals
If you want to run PPC campaigns, you need to focus on planning. Your plan needs to have specific milestones and goals. Examples include:
- Total budget to be used per month
- Ideal conversion numbers
- Ideal per click cost
- Ideal per conversion cost
- Maximum budget that can be used per day
- Campaign types that will be set up first
You just need a Microsoft Excel spreadsheet to create the plan. Do it and then, no matter what, stick to it.
Correctly structure the account
The account that you use needs to be properly structured so that you can manage everything in an appropriate way. This is especially necessary in the event that there are multiple campaigns that need to run at the same time.
Some examples of proper account structure include:
- Making sure there are country-specific campaigns created
- Creating campaigns that perfectly match the site’s products and structure
- Creating separate campaigns for remarketing, search and display
Build themed Ad groups
This practically means that keywords included in ads, landing pages and ad groups always use the exact same theme. The relationship between ad group keywords has to be as close as possible. When you mix keywords that are irrelevant you end up with huge problems. It is practically impossible to manage everything in a highly-effective way.
When you use themed ad groups, you increase ad rank, you lower costs and you increase campaign relevancy.
Gradually increase your budget
Never allocate most of your budget as soon as you start a campaign. You want to start with lower budgets so that you can check out results. Then, as results start to get to the level you want them to be, you keep increasing the budget. This should also be done at a slow rate.
Remember that it takes time to get all the stats that you need to be sure that everything works well. Also, systems like AdWords need to learn campaign objectives and how they can be targeted in a way that will work as effectively as possible.
Remove junk with negative keywords
Negative keywords should never be underestimated. You easily lose money when you get clicks that are not completely related to your services or products. Using negative keywords helps you to show ads just for keywords that are really good for the business.
To put things as simple as possible, review search terms every single week. Then, remove the irrelevant keywords. Always stay focused on results and on what works best.