Instagram is one of the popular social media sites around the world. It has over 1 billion users consisting of celebrities, fan pages, adults, teens, bloggers, entrepreneurs, and many more. Also, Instagram is a great social platform to show your business.
There are many ways to promote your products or services on Instagram. If you are interested, we are going to give you a complete checklist for beginners.
Your name
Everything you write here will appear in bold letters in your biography. You can also add your product or service name, and of course, there is still much more you can do. This part of your biography also offers you 30 extra characters that you can use to add a variation or abbreviation of your name.
Username
The username is the identity on this social platform, and that is also part of the URL of the profile, so pick carefully! The most recommended is that you use the same (or similar) username in all your social network sites so that in this way, it is easier to tag and find yourself in them.
Web page
It is the part of all Instagram site where you can put a link. It can be changed as many times as you want, in this way, you will be able to link it with your newest and most vital content (for example, your last video or article), with a campaign or with a web page that redirects people who enter from your Instagram profile.
Biography
The most important thing when creating a biography for your brand is to describe you and your brand. The best way to do this is by sharing what characterizes you using language directly aimed at the type of audience you are interested in attracting, in showing them that they have reached the right profile.
We know it, a lot to say in just 150 characters! But don’t worry, the secret is to be creative and use tricks to make an exceptional biography.
Your Instagram bio offers you 150 characters to show people who visit your profile, what you offer, and why it should interest them. That is why it is worth taking the time to create an interesting and captivating Instagram bio.
Includes A Call To Action
Like any other good marketing strategy, your Instagram social site bio should add a call to action, for example, what you want from the people who visit your profile after seeing it?
Airbnb is one of the sites that use its feed to display tempting photos of houses available for booking. Since users who visit their profile are curious about the particular properties, Airbnb’s call to action is quite simple: “Book from our feed.”
What is your conversion aims for people who visit your Instagram? If you’re offering visually irresistible products, as Airbnb does, you may wish to send those interested to a place where they can buy directly. You may also want them to appreciate your Facebook page, subscribe to your newsletter mail, or take any other actions related to your marketing objectives.
Be clear when you ask users to take that step, and also make sure it’s connected to the links you put on your Instagram profile, that will immediately appear after your bio.
If you aim to have more followers on Instagram, your call to action may simply be to ask your visitors to follow or share photos with your brand’s hashtag.
Add Your Contact Details
Imagine that user trips on your Instagram account like your job and thinks to get in touch with you later.
It is important to add your contact details, such as your email id, so that other users can contact you directly instead of leaving comments on your post and risking the possibility of losing it among a lot of messages.
Includes Hours Of Operating Time
While many can easily find hours of operation online, to add these details on your profile, make your followers’ lives easier. Also, using geo-tagging, this platform used usually as a discovery tool for people looking for businesses near them.
With all these ideas for your Instagram bio, now you are ready to go ahead and motivates your visitors to follow, like, and even purchase what you have to offer, everything in just 150 characters maximum.
Save hours of work managing your Instagram accounts with Hootsuite. From a panel, it controls all your social accounts, schedules messages, and monitors everything that is happening on the networks around your brand or hashtags.
Some Important Recommendations For The Beginners
– Use the TOP Posts metric to know the best time to post.
– Use place metrics to make geolocated promotions.
– Utilize the metric of active followers per hour and day to post at those times and multiply the conversions.
