LinkedIn for companies has become the key tool for professional relationships between job seekers, companies, and clients. Therefore, many reasons can drive you to create and optimize a company page. We will know the 8 keys to check to empower LinkedIn for companies and be able to grow your page.
The Profile
The first thing is to have an attractive and professional profile. It is useless for us to offer the right product or quality content if no user passes the profile photo.
As we have said, our LinkedIn page will showcase where we can show the products and services we offer. Therefore, we must consider a suitable profile photo (such as your company logo) and an attractive cover photo related to our sector or company.
You must also set up a short description of your activity. Explain here clearly what you do and the value you bring to your clients, success stories, etc. In short, try to “sell” yourself in the best possible way.
Content Of My Page
Here we have several alternatives that we should include to get more out of the social network and build an attractive page that users are interested in and want to follow.
In this sense, the content that you can include on your page is the following:
- Your company’s blog post: It is essential to share your content to show that we know our sector. If it is valuable content, your contacts will be interested in sharing it and recommending it, commenting, asking, etc.
- Recommend articles from my community: Or presentations, videos, eBooks, etc. of other people and/or companies with which we have a relationship.
- It is not only important to share your own content. You must ensure that this content is of quality so that your community also feels interested in sharing and recommending your publications.
Participation In Groups
Participation in LinkedIn groups is an excellent opportunity to generate and strengthen relationships with influencers in your sector. Within the groups, you can not only learn many things that will surely come in handy for your business. They are also a perfect tool to share content, discuss interesting topics, comments, etc.
Sponsor Your Best Content
It’s excellent, and you need to create content for your followers. And it has its purpose. However, to grow your business and reach potential clients, it is necessary to go further. You must get more people to know the competitive advantages of your company. But what can be exciting content to promote?
If we assume that we are doing things right and all of our content is quality, updates can be more interesting to promote. Look for them to be short, relevant, and appropriate for the target audience you are targeting.
Use The Product Pages
When promoting specific products or services to a specific target audience, product pages or showcase pages can be a good option.
This space, which is independent of the page’s management, allows each product or service to have its dedicated page. Being able to personalize your messages and target different audiences based on their interests will enable potential customers to obtain more detailed information about the product that interests them. LinkedIn allows up to a maximum of 10 product pages per company page.
Influencers On LinkedIn
Unlike other social networks, where the most influential people in a sector have an agency or community manager who manages their profiles. On LinkedIn, they are usually the ones who respond to comments or questions. Therefore, you should spend part of the time reading about the topics they discuss, share their content, and contact them. Get them to also share your content, and participate in your discussions, comment on their publications. This way, you will reach many more people and other LinkedIn influencers in your sector.
Use Other Social Networks
Not all social networks are the same, and they are not the same, either. The first thing to keep in mind is that you should not use the same social media plan for all of them. What you can do is use other networks to inform your followers about your presence on LinkedIn.
Time, Patience, And Consistency
Keep this in mind from the beginning:
- You are not going to get companies to interact with your content overnight.
- If you are not constant and publish intermittently, you will not get an attractive profile.
- If you don’t take the time to interact with others, you won’t get their feedback.
Summary
Do you already carry out any of these actions? If you want to get the most out of your company page on LinkedIn, organize your schedule and follow these 8 points. LinkedIn for companies has become a perfect tool for connecting with people of interest. And now you know how to maximize your presence!
