With over 3 billion people using social media every month, your brand cannot afford to ignore this efficient communication and collaboration tool. The number of businesses that embrace Instagram, Facebook, Twitter, and others is on the increase due to the realization of the central role these platforms play in marketing and branding. If you need specific reasons why this is an indispensable tool to your brand, read on for proper grounds.
Improved Brand Awareness
When you are active on social media, you have an excellent opportunity to share and syndicate your quality content. What this means is that other people can also share the same content. When this happens, you go viral, and many people learn about your brand. You can get more qualified leads through this.
Cost-Effective
You can create as many social media profiles as you want without spending a coin. This means you have the rare opportunity to build your brand for free. If you choose, however, you can promote some of your posts by paying a small fee. Alternatively, you can run your ads. But if you post creative and useful content, you may achieve great results without opting for this option. According to market research, 59% of consumers prefer posts that teach them something, and 90% cherish content that embraces the brand’s personality. The bottom line is that social media allows you to pay as little or as much as you want while empowering you to continue engaging with your audience.
Increase Conversion
Social media offers you a great way to engage with your prospects. The more you post content that they can relate to and communicate with them, the more opportunities you have to convert them into your customers. To achieve this, ensure you devise a two-way communication approach so that you can know the expectations of your potential customers and address them with ease.
Improve SEO Ranking
Social media helps you to improve your organic traffic too. Search engines take into consideration the quality of content that you post on social media and the response of your targeted audience. Through this, they can determine the brand constancy, integrity, and validity and assign your website more favorable domain authority.
Enhanced Brand Loyalty
When you have a valuable social media strategy, you make life much easier for the customers that want to connect and have meaningful conversations with you. By making your channels’ service platforms, you can frequently communicate with your customers without worrying about the costs and increase your customer retention rate, which is the goal of every business. As such, social media empowers you to increase customer retention and loyalty.
Conclusion
Social media allows you to grab the attention of your prospects within a short time. Better still, you can do this for free. If you are concerned about your brand to retain your customers for an extended period, you can make these platforms your service channels and solve this. As such, with the high number of social media users in 2020, you can achieve your marketing goals using your social channels.
