The launch of a new product by a brand or organization results from a previous analysis that guarantees its success. It implies that all the necessary activities must be developed to reinforce that promise, success. We have already talked about how social media is important for your brand. Here we present you some of the preparation you need before social media marketing pre-launch:
Analyze The Terrain
Before launching your product, it is necessary to analyze how things are in the field of social networks. This means that you must verify what the audience of your interest is talking about, the emotions that provoke reactions in them, and what types of content trigger the interaction. And what are other innovators and influencers in the segment doing?
Define Your Goal
Your arrival on social networks must have a well-defined purpose. In this case, as it is a launch, it is advisable to take as an initial objective the generation of brand awareness. That is, to make your brand known and move forward from that point, considering a conversion funnel that begins in awareness and culminates in the creation of brand advocates.
Choose Your Social Networks
Just as it is important to define your goals, you must define the social networks that you will approach. Remember that there are platforms that may be more convenient than others to develop your content and advertising messages.
Schedule Your Actions
Once you have defined the networks, your goals, and the content, it is recommended that you organize everything by implementing the scheduling from a platform specialized in social media management.
Generate Expectation
Finally, it is also recommended that before the launch, you generate anticipation in people sharing content that could be considered as “behind the scenes.”
If all the collaborators have spent long days and nights adjusting every detail for the launch, it is a good idea to share this experience on at least one of your corporate social networks.
It is said that when people contemplate the passion and challenges a project faces, they become more involved in the history and success of the project, culminating as buyers, in this case, of the new product.
Promote Brands On Tik Tok
What is happening with this social network that has everyone crazy? Well, it has swept as never before, captivating millions of people, specifically, there are about 800 million active users per month. With this, we can say that it is officially the fashionable social network right now.
If you think that Tik Tok is for teens, put that idea out of your mind. You have before you a gold mine. Promoting clothing brands on Tik Tok is one of the most profitable marketing strategies to sell fashion products for you right now.
Another great advantage of doing marketing strategies to launch a product on Tik Tok is that the platform has been perfectly adapted to fashion brands’ promotion needs.
Advertise A New Collection On Instagram
The requirement to sell on Instagram is only one: be clear about what you want to apply to your content.
Posting under the rule of improvisation does not work, so having a promotion strategy on Instagram is essential, basic, and very important.
Set goals you want to achieve:
- Show the human side behind each product you launch
- Give more visibility to your new product
- Increase traffic to that new product, etc
Also, optimize your profile. Make your BIO attractive so that when you start your plan of publications and promotions on Instagram, everything is aligned: your brand, your image, your product, and your message.
Promoting A Product On Twitter
We cannot forget the power of Twitter as part of the tactics to sell a product, and this is because this lively network has the gift of virilizing our marketing strategies at breakneck speed.
Use Facebook To Launch Your Product
We want to create intrigue, curiosity, concern about what we are going to present to the world, so we cannot lose sight of the power of Facebook, the network of ‘gossips.’
In social media marketing, one of the key elements is the Landing Page that appears by default to people who are not yet fans of your brand or that you configure to follow a specific campaign.
If you don’t want to create a Landing, you can upload photos with not very explicit messages where you talk about a new product but without saying what it consists of.
Give it a name, twist your communications, and arouse the curiosity of your community.
We recommend that you start these strategies at least 25-30 days before you launch your product. In this way, the information that you launch will remain in the memory of your audience.
