This has been another active year for SEO professionals with a whole lot of changes hitting the headlines. Securing your website a top rank in the results of a search engine involves being in tune with the latest trends and making the best use of them. With search engines continuously upgrading themselves to provide the best results, we bring to you the top SEO trends that will help you to stay ahead in the digital marketing domain.
The latest idea in the field of keywords revolves around attaching more importance to the actual intention of the users. This determines the ability of a search engine to show results and information that go beyond the query the user has typed in. The SEO experts need to create informative content that are not just based on the keywords but also offers some additional information that will be helpful to the user and enhance his overall experience with the site. With technology already advancing the interpretation of search queries, this aspect is all set to influence the SEO field in the coming days.
Looking beyond Google
The trends in 2019 point out that SEO will not just be related to Google but will also cater for the search engines of Amazon and Apple. A strong SEO content should not just be based on a particular platform but needs to provide an overall performance for engaging the viewers. It also has to be channelized to deliver the best search experience to the user. This is also the period where intelligent home audio devices are becoming popular and SEO should not fail to target these areas of fast growth.
Voice search is gaining popularity
2019 is being marked as the year where voice search surges, as 62 percent users are looking to buy products with their Smart speakers. By 2020 voice search is supposed to occupy 50 percent of all searches. Without an SEO strategy to address the rise of voice search, brands will stand outsmarted by those who does it. The voice queries will be much different than those that are typed in browsers and bridging this gap will be a major challenge for the SEO specialists. The use of right voice-search strings instead of keywords need to be encouraged to ensure that the site stays on top of the search results.
With the concerns for web-security on a high note, Google has already started the labelling of non-HTTPS sites with a ‘not-secure’ tag. This means that to stay at the top ranks of the search results, the requirement of the SSL certificate, which is marked as HTTPS, is primary for all websites. With more people trusting secure sites only, it is obvious those sites will have an advantage in terms of ranking. To safeguard the interest of online customers, some level of SSL security is definitely a must for all businesses.
The mobile-first approach
With the number of searches done through mobile phones on the rise, mobile-first indexing is gaining importance in this year. Google has already started using mobile-versions of web pages for ranking and hence it is very important for sites to become mobile-friendly. If users are facing problems while accessing a page with their mobiles, they will definitely move ahead to the competitor’s site. A website needs to take factors like page speed, images, videos and other data into account while ensuring a good mobile experience.
The right content quality
Google is updating its algorithms continuously to filter and mark sites that offer the best quality content. As a result, sites with the best depth and range of their content are sure to achieve better rankings. A content that connects with users and motivates them is more likely to derive results than poorly researched works that do not offer value. Engaging and guiding the user to the next level with the right language is definitely the way to craft good content.