Social media is always in a state of alteration trying to provide users with fresh experiences and more effective communication. New levels of innovation are coming up with a whole new range of features to make the users engage in more interesting ways. Whether you are a user or a marketer, it is very important for you to stay updated about the trends to make the best use of them. In this article we will elaborate the five of the most significant trends that will immensely influence social media in the coming days.
Instagram is the fastest growing social media platform, especially for the age group of 18 to 35. Creating a story in Instagram is not only simple but is also one of the most effective business tools that can be used. You can post a range of contents which can be promotional while keeping the fun-factor high. There are also a whole set of tools that allow you to get creative and engaging. Following Instagram, Facebook and LinkedIn have also taken up the concept and the popularity of stories is on a high and is expected to rise in the coming days. Many of the major brands are already a part of stories and all businesses looking to grow fast need to utilize it effectively.
Video is the king
Live content and videos are definitely ruling not only social media but also the entire internet. Surveys have pointed out that by 2022 close to 82 percent of the total internet traffic will be related to videos. Social media is supporting this trend and live video broadcasts in Facebook alone has increased many times since 2018. Around 500 million Facebook users are watching video content in a day. So if you want to promote your products or creative work, you need to change the text-first approach into a visual-first, to engage more effectively with the viewers, For businesses, investing more into developing effective visual content is extremely important.
Forming a group is another important tool that is going to rise with Facebook investing a lot of energy into developing Facebook Groups. The groups form an important arena where brands can interact directly with the consumers and the consumers can engage with each other. Sharing of information and experiences through images and videos will create the right space for effective communication. This also allows the brands to get quick and direct feedback about any product or an event. A group can be public or a closed one and comes with a clearly identifiable purpose. There are also options to form secret groups to create an exclusive sensation around a product.
The smart phone factor
The number of Smart Phone users is constantly on the rise and they form the perfect base for social media to grow further. Mobile traffic has already surpassed a traffic from a traditional computer and the mobile-only apps like Instagram and SnapChat have ever rising popularity levels. Google has announced that it will provide priority to the Accelerated mobile pages which are becoming a top priority for marketers. There will be more focus on short and precise content along with images for creating a better impact on the users through phones.
Rise of the micro-influencers
Almost every social media platform has thousands of influencers, each of them with a significant number of followers. Their posts and comments are seen by a large number of users from around the world and as experts in their domain, their opinions hold a lot of influence. The concept for micro influencer marketing is steadily gaining popularity and many of the large brands are utilizing them to promote products. These influencers have a built up a lot of trust and they definitely attract the right kind of attention from a whole lot of people.
So these are some trends that will surely create waves in social media in the coming days and you can either enjoy them as a user or ride them to enhance your business goals.