Most people have one favorite social media channel that they use all the time, but the vast majority use multiple platforms. They will use one for its fantastic media content, another because they like social connections, another for business. And so on.
The digital world is driving a lot conversations, and many enjoy the comfort of the online world. Read on and see the changes in our communication styles.
1. Stories That Have A “Breaking News” Slant
Everybody all over the world today uses a mobile phone or other smart devices to check on topics of interest. In many cases, they participate by contributing a video or commentary and rush to give their opinions.
They have an appreciation for raw breaking news content over the traditionally produced media, e.g. on the News Feed. It does not matter that the material is short-lived. The public enjoys authentic as-it-is-happening experiences over pre-packed productions.
2. Artificial Intelligence (AI) Customer Service on the Rise
Artificial Intelligence shows up across different channels. Chatbots are almost a staple requirement with online customer service. Millennials and Generation X populations are actively choosing to engage with Chatbot customer support.
AI personalizes a customer’s experience so that only clients get products, emails, ads, etc., that generate from their activities. AI sifts through an individual’s purchases, media posts, links visited, etc., and then sends content that will interest the person.
Customers enjoy the personalized service and have an increased expectation for it.
3. Omnichannel Customer Experience Is Increasing Rapidly
The public realizes just how powerful their customer satisfaction is as a tool to get excellent service. Since social media has a pivotal role in marketing, brands recognize that they must easily facilitate consumer interactions.
Customers can contact a brand from their social media platform without leaving the channel. Omnichannel goes a step further in giving excellent customer service. The omnichannel experience offers clients a smooth experience, whether they are at the physical shop with a POS, email from their laptop, or FB from their iPad.
4. Social Media Platform Advertising
With the prodigious use of social media that is going on, businesses that leverage digital ad spending are strategically in a better position to reach millions of potential customers. Facebook pages use paid ads in their marketing strategy.
The digital ads that are succeeding are the type focusing on brand awareness; they are entertaining, personalized, and non-intrusive. Very different from the banners that inundate news feed.
5. Vertical Video and More Social TV
The rise in numbers of mobile users allows for videos in mobile in format. Instagram launched IGTV in 2018 to give customers vertical video and stories. You can expect other platforms to deliver their vertical videos soon enough.
The content is at the top of the screen; undeniably attractive and making people want to experience it more and more. Every time an individual switches their IGTV, the vertical stories lodge into their top of mind space.
6. WhatsApp has Enormous Potential
WhatsApp has over a billion active users. The WhatsApp business API release in 2018 lets brands respond to individuals within 24 hours, gratis. Meanwhile, users’ experiences improve because of the quick turnaround.
Customer personalization is an acceptable method to push an aspect of your marketing campaign. Remember to respect privacy, because social media platforms used by irate customers can annihilate your intrusive brand.
There are many different ways that digital platforms are affecting our lives. The most obvious is how social media is changing how people communicate with others. There is a demand for getting the real deal, as opposed to prepped, packaged content. People want the raw truth.
Furthermore, customers do not want to wade through things that disinterest them. If you can strike the right balance between personalization and respecting privacy, your business will flourish.