Twitter recently debuted a new feature that allow users to post ideas, thoughts, and just tweets that go way beyond the 140 characters limit. It will be available for both marketers and regular individuals. Every user is going to be able to use voice tweets, according to an official Twitter announcement. Audio recordings of up to 140 seconds can be added right to the feed while accompanying videos, GIFs, texts, and photos.
What Are Voice Tweets?
The company declared that it tries to add a human touch to the social network. This can be very beneficial for storytellers, listeners, and practically all users.
As expected, the news was praised but it also came under scrutiny. Some are now afraid that this new text plus voice feature can be misused. Jason Koebler from Vice, as an example, raised the question of how Twitter can moderate the audio recordings. Right now, the network is criticized because it cannot properly monitor posts that just feature texts. There are countless reports written by people that had to deal with death threats, harassment campaigns, and abusive language in the past. This is especially the case with people of color, women, and those in the LGBTQ community.
It is worth mentioning the fact that the voice tweets do not include a suitable accessibility feature that can allow hard-of-hearing and deaf users to decipher audio Tweet messages. When a tweet includes videos and images, users can compose visual content description so that posts are accessible to those with low vision or those that are blind. The same possibility does not exist with audio texts at the moment.
Right now, the voice tweet feature can only be used by some iOS users. However, the feature is going to roll out to absolutely all users in the following weeks.
What Does Voice Tweet Mean For Users?
While using the new voice tweet feature will not be a problem, what does it actually mean for the end user? At first glance, it automatically means that it is a lot easier to share more content on Twitter, which was always a wish for a large part of the community. At the moment, when someone wants to share more content, the Thread option is utilized. With the addition of voice tweet, everything can be increased since you can add a lot more content in 140 seconds of video than in 140 characters.
Unfortunately, the fact that it is going to be a lot more difficult to monitor the content of voice tweets can prove to be a huge problem for the network. This is why it is trying to gradually roll out the feature. In the event that people use it to spread hate speech or in similarly negative ways, new restrictions will be needed.
Right now, as a regular user, the voice tweet feature is a highly advantageous one, especially for those that do a lot of tweeting or that represent brands on social media. More carefully drafted campaigns can be launched and it is easier to reach a wider audience with a message that is far more complex.