Twitter is a wonderful marketing channel for any business out there. The problem is that in most cases mistakes are made because this social platform is often misunderstood. What has to be remembered is that the best possible results come when you adapt to the network and you do what works on it, as opposed to what works on others. Due to this, here are some important tips that actually do work.
Choose the correct profile photo, header image and handle
These are the most important parts of your Twitter profile. You want to choose elements that properly represent your brand. For instance, you need a good logo and a header that showcases exactly what the business does. When you just use the photograph of the owner, you do not show anything.
Be extremely careful with the Twitter handle. It needs to be as close to the brand as possible, just as with names it should be the name that you use in business.
Showcase brand personality in the bio section
The bio section on Twitter is one of the most underused parts of the profile. This is a shame since more people read it than you might think. The bio is restricted to a small number of characters so it is neglected by many. However, this is a great place where you can showcase your personality.
For instance, if the profile is that of an individual, use the bio to explain who he/she is, what is done and the founded company or the offered services.
Tweet at the right hours
There are always weekdays where people will be more active. The same thing can be said about time of day. You want to tweet at the right hours because this drastically increases the possibility that people will engage with posts.
Statistics show that the tweets that are written between 12 and 6 PM have the best results. There are also some that claim the best window is narrower, between 12 and 3 PM. What is particularly important is to identify the best hours for your business.
Do not overuse hashtags
It is so easy to overuse hashtags because you are tempted to think that this is going to expose your brand to more businesses. This is actually incorrect. The tweets that include hashtags do get higher engagement. However, when you add over 2 hashtags, engagement drops by around 17%.
Due to the engagement statistics, be extremely careful with the hashtags you use. Aim for just 2 and find those that are the most popular. Take advantage of Twitter analytics for that.
Use advanced searches
Twitter’s Advanced Search feature is very useful for brands. It allows you to find out what people say about the brand you try to promote and to find those interested in them. Do not randomly send out some promotional tweets. Find some potential customers by looking for some industry-specific terms that are important for your brand. Identify good keywords and use them to find out more about potential customers.