So, you decided to advertise on social media to improve online branding. Nowadays, this is actually mandatory because people need to trust a brand before they spend their hard-earned cash. It is not at all easy to earn someone’s trust but social media is how you should do it because of the human aspect it has.
The problem is that there are dozens of social media advertising platforms you can use. The good news is that it is clear which ones are the best for online branding. We will focus only on the top ones but have to highlight that you need to choose the best one for your brand. Do this by taking into account:
- Where your target audience spends time online
- The content type that you create
- What financial resources you have available
The social media advertising platforms that you absolutely need to consider for online branding are:
Facebook Ads
Facebook has the highest number of monthly active users, over 2 billion. Three quarters of them visit every single day. With such high numbers, we can say that you do not really have a choice. You should seriously consider using Facebook to promote your brand and your business.
Facebook Ads allows you to garget people that are ready to buy services or products and there are very good tools you can use to narrow down the list of users that see your ads.
What is particularly effective is using Facebook to promote an eCommerce business because of the numerous integrations that are available. It is very easy for the social media user to buy right from the platform.
Instagram Ads
Instagram might not be useful for every single brand you want to promote, but when the audience is right, using ads can be very effective. For instance, it is very easy to promote a food blog on Instagram.
The truth is that this social network is very good when you target an audience that is younger. Statistics tell us that 72% of all the teenagers use Instagram. But, this does not mean that you cannot use it to promote businesses that target older demographics.
To put it as simple as possible, when the content that you create is highly visual, Instagram has to be considered and will be beneficial for branding purposes.
LinkedIn Ads
LinkedIn is filled with professionals from practically all industries, especially from B2B companies. There are currently around 300 million active users every month and the network is easily utilized in order to create business collections.
Most of the LinkedIn users are professionals between 30 and 49 years old. Also, the audience that you would be targeting has a higher income than on other social networks. Around 50% of people on LinkedIn have an income of around $75,000 per year.
Keep in mind that ads on the network will cost more but they are particularly effective when promoting B2B offers. Also, if you need to improve brand visibility among other businesses, LinkedIn is the place to be.
Twitter Ads
With Covid-19 affecting how we live on a day-to-day basis, we use social media more and more every single day. This is particularly the case with Twitter because of how fast it is. With this in mind, there should be no surprise in the fact that Twitter Ads are more and more useful for businesses every single day.
There are over 330 million active users around the world on a real-time platform that is just like sending a private message to the entire world. You have a limit in the number of characters you use so creativity is vital for social media advertising, but you will quickly realize how valuable Twitter is.
Final Thoughts
The four social media advertising platforms mentioned above are all very good when it comes to online branding but the best one for your business needs to be determined by you. Choose what makes sense based on the audience that you have, not by what is recommended for anyone else. Make a careful choice, one that is based on proper research. If you do not do this, you can easily end up losing a lot of money in the process.
