The world of social media is much broader than most of you think. There are those famous networks that everyone knows, and there are others that can also help us achieve results. One of them is Quora, the social network for questions and answers.
New social networks arise and disappear, and many times we do not even know that they once existed. However, knowing some of the not so popular social networks can help us capture a more specific audience that is often challenging to reach amid so many people on the most used social networks.
What Is Quora?
Quora is a question and answer forum or social network that reminds you of Yahoo! Answers, but it is quite different in reality.
The objective of this social network is to share knowledge, any of its members can ask a question, and any other can answer it. When you register on the network, you choose your topics of interest. Therefore, the issues that appear on your wall are related to the topics of interest you chose, assuming they are the topics you know the most about.
How To Use Quora In Favor Of A Social Media Marketing Strategy?
On Quora, you can demonstrate your knowledge over some issues, and you can create an excellent marketing strategy in these two scenarios:
– You are a freelance professional: As a freelance professional, you need to demonstrate total mastery of the subject in which you develop, and it is here that you have an audience thirsty to absorb all your knowledge.
– You are the natural person who represents your company: When registering in Quora, the platform invites you to place a credential for your profile, in it, you can place what you do, what you are good at or even your role in the company where you work.
Tips For Using Quora To Boost Your Online Presence
Create A Good Profile To Increase Visibility
This little text is a significant element to reinforce your brand, so try to write something professional, short, and try to mention your brand initially. Since Quora requests real people’s names, you can create a profile in which you highlight that you are a founder or your position in the company to show yourself more professional. Also, do not forget to create a professional profile, add detailed information such as links to social networks, websites, quality images, etc.
Set Up A Specific Page For Your Brand
Quora is organized by topic, and it is possible to configure a page dedicated to your company. You can add a description of what content they will find there, an image, and more. You must take into account that all users can edit, so you have to keep an eye on it.
Stay Active To Gain Recognition
The first thing you can do is browse and get to know the platform, read the questions and answers, follow the people, choose some answers, and start participating.
Avoid Self-Promoting Too Much
The key to creating a good reputation on Quora is answering essential questions that you can really master. When you do this, try not to promote yourself; remember that it is about providing value to help the community, and over time members will start to recognize you and use your services.
Create Relevant Content
This feature allows content to be shared without the question-answer structure, and this content can be voted on and shared on social networks.
Use Quora As A Research Tool
Quora can become an excellent source of information, and you can learn about customer problems in your sector and get ideas to provide solutions or create useful content. Even find valuable information about your competitors.
Why Should You Have A Marketing Strategy On Quora?
Here are three of the most important benefits of using it as part of your marketing strategy:
Position The Brand As A Leader In Your Industry
In this way, you will grow your exposure among customers interested in your industry and position your company as the leader at the same time. With the right approach, this can translate to many leads and sales for your business.
Drive Traffic To Your Site
When you answer questions on Quora, include links to your sources and other relevant content. If users find your answer helpful and are interested in using the exact methods he recommends, there is a high chance that they will click through.
Earn Mentions In Other Posts
The reach with Quora marketing can be extended beyond the users of this site, as an increasing number of sites are pulling their content from Quora.
It’s essential to discover a good balance between content contributing to external platforms against your site. You cannot own the contents when you post anything on Quora.
Think about helping your readers understand better about your industry. Also, they will learn about the topic that interests them.
