In this era of digital marketing, classified ads and newspaper promotions or billboards are a passé. But the statistics have proved that over 600 million devices are taking the help of ad blockers, which means nearly 11% of the global online community is blocking ads on their desktops and mobile phones for a plain-sailing browsing experience. Unfortunately, this spells doom for your business and brand promotion strategies.
With paid advertising being less effective over the years, you might encounter a snag with your business promotions online.
Wondering if it is the end of the line with your online business promotions and brand-building efforts? Well, of course not.
Content marketing has paved the way to get your business out of this digital slump and market it to your online customers effectively. An experienced content writer team might be just the perfect answer to your online marketing and promotion woes.
What Is Content Marketing? How Can An Experienced Content Writer Prove To Be The Most Valuable Resource To Your Business During These Trying Times?
Though you have heard the word content marketing time and again concerning online business promotions or digital marketing campaigns, it might have just meant blogs, articles, or social media write-ups to you.
Content marketing is a long-term strategy that is focused on providing leverage to your brand and improving its performance by getting it recognized as an obvious choice for your audience. According to an influential content writer, effective content marketing involves the creation and sharing of valuable, free content that captures the audience’s attention and intrigue. It improves the relationship between your brand and the audience, strengthens audience engagement, converts the audience into customers, and amplifies brand recalls. In this way, the online audience who were just interested, online traffic once, are converted into dedicated customers of the products or the services that your business provides.
Some Relevant Statistics Show How Businesses From Across The Globe Are Making Use Of A Sound Content Marketing Strategy
While both advertising and content marketing are ultimately meant to add value to your business and market your products and services, how they work is different.
Paid advertising involves pushing the audience into becoming a customer and deriving their financial interests for your business. But according to a celebrated content writer is much more than that. Content marketing aims to give something back to the customer to build their trust towards the brand.
- 53% of the consumers said that free content on a topic of their interest had attracted them effectively towards a business.
Different contents are created to direct the business or the brand in question to their target audience. A website content writer says that contents are aimed to garner the attention and the consideration of the prospective customers.
- B2B marketers have utilized eight content marketing strategies to propel their business.
According to an experienced Indian content writer, there exist around 105 types of content. Out of these, B2B marketers have been effectively employing the ones which suit their business and brands. Amongst these, social media content ranks first with a staggering 83%, closely followed by different types of blogs at 80% usage.
Is Content Marketing Truly Useful For Small Businesses?
While the more significant and more notable global brands have set a benchmark in content marketing and how to do it right, smaller and growing businesses, as well as startups, can benefit a lot from effective content marketing.
An SEO writer will improve the visibility of your brand or business. In contrast, a website content writer will add value to your website and make it a place where interested customers will hop in to learn more about your business. Content marketing adds a positive ROI to your business, but it also does that at an appreciably low cost.
Who To Hire For The Content Marketing Of Your Business?
Creating content for your business might not be your cup of tea. But that does not necessarily have to drive you to your wit’s end. If you are unsure about the content marketing and content strategy of your business, you can outsource it to the right person, who might happen to be an experienced content writer or an entity with a formidable SEO writer and website content writer team.
With the advent of content marketing as one of the most effective digital marketing techniques, over 73% of brands across the world are outsourcing their content requirements to competent persons and bodies.
How Can An Experienced Content Writer Boost Your Business Promotion And Sales?
Hiring a content writer has proved to be extremely beneficial to small and medium-sized business ventures as well as the more substantial organizations that are equally ambitious to increase their customer base. Outsourcing your content requirements to an experienced content writer will allow you to have the following benefits.
- You won’t have an excess on your plate and can employ your resources for the core organizational operations.
- A firm with a competent SEO writer and website content writer team will effectively manage resources.
- An experienced SEO writer will improve the visibility of your brand for the target audience.